Welcome to Strategicast http://www.strategicast.com Strategic thoughts on social media marketing... Thu, 28 Feb 2008 00:19:16 +0000 http://wordpress.org/?v=2.2.2 en Business Plan: Build Facebook app, attract 1 Million+ users, get rich! http://www.strategicast.com/2008/02/11/business-plan-build-facebook-app-attract-1-million-users-get-rich/ http://www.strategicast.com/2008/02/11/business-plan-build-facebook-app-attract-1-million-users-get-rich/#comments Mon, 11 Feb 2008 20:52:24 +0000 Nikhil http://www.strategicast.com/2008/02/11/business-plan-build-facebook-app-attract-1-million-users-get-rich/ Just about everyone I meet these days seems to be interested in creating a Facebook application. Every 20 something entrepreneur I talk to is expecting to create a Facebook application, attract a few million users in a few weeks and then sit back and count all the advertising revenue coming in every day. After all, it worked for Top Friends, Super Wall and Scrabulous so why can’t it work for everyone else?

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]]> http://www.strategicast.com/2008/02/11/business-plan-build-facebook-app-attract-1-million-users-get-rich/feed/ A short (video) history of Web 2.0 http://www.strategicast.com/2008/02/01/a-short-video-history-of-web-20/ http://www.strategicast.com/2008/02/01/a-short-video-history-of-web-20/#comments Fri, 01 Feb 2008 22:23:37 +0000 Nikhil http://www.strategicast.com/2008/02/01/a-short-video-history-of-web-20/ An extremely engaging video that portrays our technical and social transition from web 1.0 to web 2.0. The video was created by Michael Wesch, Professor of Cultural Anthropology at Kansas State University. Very Cool!

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]]> http://www.strategicast.com/2008/02/01/a-short-video-history-of-web-20/feed/ Leveraging the Long Tail in Social Media Marketing http://www.strategicast.com/2008/01/29/leveraging-the-long-tail-in-social-media-marketing/ http://www.strategicast.com/2008/01/29/leveraging-the-long-tail-in-social-media-marketing/#comments Tue, 29 Jan 2008 20:27:08 +0000 Nikhil http://www.strategicast.com/2008/01/29/leveraging-the-long-tail-in-social-media-marketing/ Everyone has heard the buzz about big social networks and their increasing popularity with marketers. In fact, I just blogged about it last week. However, I’ve recently been thinking a lot about the often untapped value of significantly smaller niche market social networks. A very brief discussion with Erica O’Grady at Barcamp Texas this weekend brought up the topic again, and I realized that it was time that I wrote about it.
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]]> http://www.strategicast.com/2008/01/29/leveraging-the-long-tail-in-social-media-marketing/feed/ The Increasing Popularity of Mobile Social Networking… http://www.strategicast.com/2008/01/24/social-networking-on-the-go/ http://www.strategicast.com/2008/01/24/social-networking-on-the-go/#comments Thu, 24 Jan 2008 06:21:37 +0000 Nikhil http://www.strategicast.com/2008/01/24/social-networking-on-the-go/ Ever wish you could access your favorite social network while you were on the go? Well - you can. The latest news that Nokia and Facebook are exploring ways to integrate many of the popular social network’s features directly into hundreds of thousands of Nokia phones got me thinking - why is mobile access to social networks important and how can users currently access social networks on the go?
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]]> http://www.strategicast.com/2008/01/24/social-networking-on-the-go/feed/ Why Social Marketing is only increasing in importance… http://www.strategicast.com/2008/01/22/why-social-marketing-is-only-increasing-in-importance/ http://www.strategicast.com/2008/01/22/why-social-marketing-is-only-increasing-in-importance/#comments Wed, 23 Jan 2008 04:41:20 +0000 Nikhil http://www.strategicast.com/2008/01/22/why-social-marketing-is-only-increasing-in-importance/ With the announcement of the latest social network statistics by Hitwise & Nielsen-Online this week, it seems to me that the importance of social network marketing is only increasing. Here are three statistics for December 2007 that particularly stood out to me:
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