Archive for 'strategy'
Business Plan: Build Facebook app, attract 1 Million+ users, get rich!
Just about everyone I meet these days seems to be interested in creating a Facebook application. Every 20 something entrepreneur I talk to is expecting to create a Facebook application, attract a few million users in a few weeks and then sit back and count all the advertising revenue coming in every day. After all, […]
Posted: February 11th, 2008 under strategy, trends, statistics, social marketing, Articles.
Comments: 3
Leveraging the Long Tail in Social Media Marketing
Everyone has heard the buzz about big social networks and their increasing popularity with marketers. In fact, I just blogged about it last week. However, I’ve recently been thinking a lot about the often untapped value of significantly smaller niche market social networks. A very brief discussion with Erica O’Grady at Barcamp Texas this […]
Posted: January 29th, 2008 under strategy, niche social networks, social marketing, Articles.
Comments: 1
Why Social Marketing is only increasing in importance…
With the announcement of the latest social network statistics by Hitwise & Nielsen-Online this week, it seems to me that the importance of social network marketing is only increasing. Here are three statistics for December 2007 that particularly stood out to me:
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Posted: January 22nd, 2008 under strategy, trends, social marketing, Articles.
Comments: none