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About Me


Nikhil Nilakantan is the President & CEO at Social Span Media LLC, a social media strategy and marketing consultancy that specializes in helping clients extend their product and brand strategies by building virally engaging marketing solutions for social networks such as Facebook, MySpace, Hi5, Orkut, and LinkedIn, among many others.

Nikhil is also the Founder & Principal at Inventive Path LLC, a product strategy and innovation consulting firm based in Dallas, TX.

Nikhil is passionate about all things associated with new media marketing, web 2.0 technologies and social networking.

Please contact Nikhil if you are interested in hiring him for consulting or speaking engagements or if you'd just like to chat about new media marketing.

 

July 2008
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Archive for 'niche social networks'

Leveraging the Long Tail in Social Media Marketing

Everyone has heard the buzz about big social networks and their increasing popularity with marketers. In fact, I just blogged about it last week. However, I’ve recently been thinking a lot about the often untapped value of significantly smaller niche market social networks. A very brief discussion with Erica O’Grady at Barcamp Texas this […]

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