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About Me


Nikhil Nilakantan is the President & CEO at Social Span Media LLC, a social media strategy and marketing consultancy that specializes in helping clients extend their product and brand strategies by building virally engaging marketing solutions for social networks such as Facebook, MySpace, Hi5, Orkut, and LinkedIn, among many others.

Nikhil is also the Founder & Principal at Inventive Path LLC, a product strategy and innovation consulting firm based in Dallas, TX.

Nikhil is passionate about all things associated with new media marketing, web 2.0 technologies and social networking.

Please contact Nikhil if you are interested in hiring him for consulting or speaking engagements or if you'd just like to chat about new media marketing.

 

February 2008
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Archive for February, 2008

Business Plan: Build Facebook app, attract 1 Million+ users, get rich!

Just about everyone I meet these days seems to be interested in creating a Facebook application. Every 20 something entrepreneur I talk to is expecting to create a Facebook application, attract a few million users in a few weeks and then sit back and count all the advertising revenue coming in every day. After all, […]

Posted: February 11th, 2008 under strategy, trends, statistics, social marketing, Articles.
Comments: 3

A short (video) history of Web 2.0

An extremely engaging video that portrays our technical and social transition from web 1.0 to web 2.0. The video was created by Michael Wesch, Professor of Cultural Anthropology at Kansas State University. Very Cool!

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Posted: February 1st, 2008 under Web 2.0, Cultural Anthropology, Video, trends.
Comments: none

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