Archive for January, 2008
Leveraging the Long Tail in Social Media Marketing
Everyone has heard the buzz about big social networks and their increasing popularity with marketers. In fact, I just blogged about it last week. However, I’ve recently been thinking a lot about the often untapped value of significantly smaller niche market social networks. A very brief discussion with Erica O’Grady at Barcamp Texas this […]
Posted: January 29th, 2008 under strategy, niche social networks, social marketing, Articles.
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The Increasing Popularity of Mobile Social Networking…
Ever wish you could access your favorite social network while you were on the go? Well - you can. The latest news that Nokia and Facebook are exploring ways to integrate many of the popular social network’s features directly into hundreds of thousands of Nokia phones got me thinking - why is mobile access to […]
Posted: January 24th, 2008 under trends, statistics, mobile social networks, social marketing, Articles.
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Why Social Marketing is only increasing in importance…
With the announcement of the latest social network statistics by Hitwise & Nielsen-Online this week, it seems to me that the importance of social network marketing is only increasing. Here are three statistics for December 2007 that particularly stood out to me:
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Posted: January 22nd, 2008 under strategy, trends, social marketing, Articles.
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