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About Me


Nikhil Nilakantan is the President & CEO at Social Span Media LLC, a social media strategy and marketing consultancy that specializes in helping clients extend their product and brand strategies by building virally engaging marketing solutions for social networks such as Facebook, MySpace, Hi5, Orkut, and LinkedIn, among many others.

Nikhil is also the Founder & Principal at Inventive Path LLC, a product strategy and innovation consulting firm based in Dallas, TX.

Nikhil is passionate about all things associated with new media marketing, web 2.0 technologies and social networking.

Please contact Nikhil if you are interested in hiring him for consulting or speaking engagements or if you'd just like to chat about new media marketing.

 

May 2008
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Business Plan: Build Facebook app, attract 1 Million+ users, get rich!

Just about everyone I meet these days seems to be interested in creating a Facebook application. Every 20 something entrepreneur I talk to is expecting to create a Facebook application, attract a few million users in a few weeks and then sit back and count all the advertising revenue coming in every day. After all, it worked for Top Friends, Super Wall and Scrabulous so why can’t it work for everyone else?

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Posted: February 11th, 2008 under strategy, trends, statistics, social marketing, Articles.
Comments: 2

A short (video) history of Web 2.0

An extremely engaging video that portrays our technical and social transition from web 1.0 to web 2.0. The video was created by Michael Wesch, Professor of Cultural Anthropology at Kansas State University. Very Cool!

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Posted: February 1st, 2008 under Web 2.0, Cultural Anthropology, Video, trends.
Comments: none

Leveraging the Long Tail in Social Media Marketing

Everyone has heard the buzz about big social networks and their increasing popularity with marketers. In fact, I just blogged about it last week. However, I’ve recently been thinking a lot about the often untapped value of significantly smaller niche market social networks. A very brief discussion with Erica O’Grady at Barcamp Texas this weekend brought up the topic again, and I realized that it was time that I wrote about it.
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Posted: January 29th, 2008 under strategy, niche social networks, social marketing, Articles.
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The Increasing Popularity of Mobile Social Networking…

Ever wish you could access your favorite social network while you were on the go? Well - you can. The latest news that Nokia and Facebook are exploring ways to integrate many of the popular social network’s features directly into hundreds of thousands of Nokia phones got me thinking - why is mobile access to social networks important and how can users currently access social networks on the go?
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Posted: January 24th, 2008 under trends, statistics, mobile social networks, social marketing, Articles.
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Why Social Marketing is only increasing in importance…

With the announcement of the latest social network statistics by Hitwise & Nielsen-Online this week, it seems to me that the importance of social network marketing is only increasing. Here are three statistics for December 2007 that particularly stood out to me:
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Posted: January 22nd, 2008 under strategy, trends, social marketing, Articles.
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